google.load("feeds", "1");     
  
function initialize() {  
	var feed = new google.feeds.FeedControl();
	feed.addFeed("http://www.thebmc.co.uk/NewsRss.aspx", 'BMC NEWS');
	feed.setNumEntries(4);
	feed.setLinkTarget(google.feeds.LINK_TARGET_BLANK)
	feed.draw(
		document.getElementById("feedControl"),
		{ 
		drawMode : google.feeds.FeedControl.DRAW_MODE_LINEAR
		});
} 
google.setOnLoadCallback(initialize);